A Few Thoughts Re: Google Quality Content (Part 4) – Insightful and Interesting Article Content

Continuing our commentaries with respect to Google Quality Filters and what questions Google asks to assess the quality of a page or an article; I have been addressing a few questions at a time, providing some insight and explanation as appropriate.  

In this post, I will raise some talking points as they related to composing articles that are insightful and interesting.

Another question The Google Quality Filter uses in the analysis of assessing the page/article quality is:

Do our articles/pages contain insightful analysis and/or interesting information beyond the obvious?

What is insightful analysis?  Basically, it is providing a clear, concise explanation.

• When providing our readers with in-depth information relating to a specific topic, we must decide who our target audience is – by doing so, our content has a higher probability of being acknowledged and read, as opposed to being generally addressed to anyone and everyone (individuals may find this intrusive).

• We need to thoroughly research our topic to obtain a sound understanding.  I have commented before about the importance of us understanding material before we can explain that material to someone.  Composing an article using a real-time story and how it has assisted an individual will provide interest to our readers.

• Using a bold sentence headline drawing the curiosity of our readers will draw attention to our article.  Do not be afraid to pose questions in which the article will address – of course, each individual has their own unique interests, and what may be interesting for one individual may not be interesting to another individual.

• Does the content of our article address potential solutions to the questions?  Differentiating each solution as a talking point; using separate paragraphs; and sharing personal experiences of how your proposed solutions assisted another individual will create uniqueness and interest to our readers.

• Providing a brief summarization initiating the reader to take action and/or providing potential solutions to the questions will enhance the chances for a call to take action.

How do we generate interest?  The choice of words makes a difference – intersecting words and maintaining conciseness is more beneficial than big, impressive words that many people do not understand.  The use of short sentences and paragraphs create engaging, compelling articles.  Staying on point and teaching/educating our readers will provide a refreshing interest and a personal connection that will maintain their engagement.

Also, deviating from the norm and discussing unique topics will draw attention.  Such as these articles are structured to be educational, many individuals respond due to their explanatory nature.  My readers are gaining a little bit more knowledge – and for me, that is what matters.  All it takes is one shared idea and/or thought for someone to create an interesting concept; document it; receive responses; and create a business relationship.