On any given subject matter, everyone has, and is entitled, to an
opinion – everybody likes to share their opinion with others, including
businesses. Here are a few helpful tips to engage on online
conversation:
1. Post a survey, poll or open-ended question on Facebook
asking customers to identify their biggest challenge or most pressing
concern related to your (or their) business. If anything unexpected, insightful, trend-spotting or controversial bubbles up, use those ideas to spur other conversations.
2. Send out a thought-provoking question related to your industry.
Make it something people care about — an interesting trend, results of
study, a surprising report or something in the news. Link back to more
info on your website, blog or Facebook page. As I have previously
written about, use Twitter HashTag, which mark keywords or topics in tweets, to keep track of the conversation.
3. Intersect the results of your social conversations with customers into your content, across media channels.
Good conversations seed good content, and vice versa. Write about
things that people will want to talk about and share on their social
networks.
Social consumers want to engage and interact with businesses in
two-way conversation. Be sure that once you start a discussion, you are
present to monitor and participate in it.
Of course, some efforts to engage consumers will be more successful
than others. We are all trying our hardest to discover what resonates
with and engages our audience – of course, this is not always going to
be predictable. Try experimenting to determine what sticks and
naturally, what you share and how you share it is up to you.
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